Privacy Policy

A cookie is a small amount of data sent from our server and stored on your computer’s hard drive. If you would prefer not to give your consent for us to use cookies you can use your web browser settings to disable them, a quick guide on how to do this is given below. Please be aware that by turning cookies off you may not be able to use all the features of our website.

Cookies that are strictly necessary for the operation of the Website:

Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you and without them the Website cannot operate as intended.

Cookie Name Purpose Expiry
locn Collecting region code and setting user region Never
lang Collecting language code and setting display language Never
RFID User reference id + verification hash collected, for the purposes of session control. Never
DWSID Collects session ID for the purposes of session control. Never
RVI Collects list of recently viewed items for the purposes of displaying “recently viewed items” panel. One week
vbmprods Collects list of recently viewed items for the purposes of displaying “recommended items” panel. One week
vbmtracker Collects recommended items tracking code for the purposes of building “recommended items” data. One week
newCurr Collects data on currency to rate against in order to provide an exchange rate One week
referid Referral data to track sites that link to Demandware 2 days
httprefer Referral data to track sites that link to Demandware 2 days
Setview Keeps user’s preference for the product information display page. 1 week
setViewPerPage Keeps user’s preference for the number of products to view per page. 1 week
RSI Keeps last 3 keyword searches for the purpose of displaying the last 3 key words so users can quickly go back to them. 1 day
Tracking tags Analytical services Not disclosed
dwanonymous_ Collects session data for non-registered customers Session
dwcustomer_ Collects session data on registered customers Session

Other uses of cookies:

We also use cookies and other such devices to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way). We use cookies and other such devices to allow us to understand who has seen which pages and advertisements on the Website, to determine how frequently particular such pages and advertisements are visited, to determine the most popular areas of the Website and generally in order to monitor usage of the Website.

We may also use cookies and other such devices to:

  1. allow you to carry information across pages of our website and avoid having to re-enter information.
  2. allow you to access stored information within registration.
  3. help us recognise you as a unique visitor when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
  4. speed up searches
  5. ensure you are not invited to complete a questionnaire too often after you have already done so.
Cookie Name Purpose Lifetime
__utma, __utmb, __utmc, __utmz, _utmv, _utmx cookies These cookies are used by Google Analytics to gather information about customer usage of our site, such as number of visitors, pages visited, browser, location, keywords searched for and operating system. We use this information to monitor how customers are using the site, such that we can improve customer experience. Information about the site customers came from is also used to measure effectiveness of marketing campaigns. These cookies do not store sensitive information such as your name, payment details etc. More information on Google Analytics cookies can be found at 30 minutes – 2 years
DoubleClick cookie The double click cookie collects information about the products that you have looked at on our site, which in turns allows to us ensure that any adverts we show you on other sites are as relevant as possible to the products that you are interested in. If you opt out of this cookie, you may still see Bubby Knit adverts online, but these will be generic, and may be of products that are not of interest to you. This cookie does not store sensitive information such as your name, payment details etc. You can opt out of the double click cookie (which will apply to all sites, not just Find more information here Various – normally 120 days, but we change this based on the effectiveness of marketing campaigns.
Affiliate Window Cookies Occasionally we will reward 3rd party sites for sending you to our site if you make a purchase. These sites are known as affiliates, and the cookies used by them are for the purposes of ensuring that in the event that you make a purchase from us, the appropriate site is rewarded for the sale. The information stored is only regarding the site you came from, and the cost of the items you purchased. These cookies do not store sensitive information such as your name, payment details etc. These cookies originate from a combination of affiliate window (the central partner for all of our affiliates) and us, and more information on exactly how this process works can be found here: Various – normally 30 days

Browser settings:

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Website may not be available to you. Find out how to disable/enable cookies by clicking on the “Manage Cookies” section of the Interactive Advertising Bureau UK website on the following link

We may use Adobe Flash Player to display video or image content. It may not possible to block or restrict flash cookies using your browser settings. However information on how to control flash playerprivacy and security settings is available from the Adobe website at: